My name is Dani Amsalem,
I'm a

growth engineer

frontend dev

JS dev

Ground Up Web Projects

Fun Projects

About Dani

TL;DR

Growth engineer (6 years dev, 5 years marketing). I help people/companies that get attention make more money.

I'm passionate about helping businesses make more money, I love real estate and being an Airbnb host.

More About Me

I used to be a stud-welder in oil refineries across North America including Texas, Louisiana, Washington, and Canada. I loved the money but hated the work, and I dreamed of being able to use my mind and not my body.

I tried a SaaS managerial role, starting up an ecommerce business, and handling the marketing for the family tile installation business. But it was designing and developing WYSIWYG sites that got me interested in web.

Fortunately, my mother-in-law convinced me to attend a bootcamp where a passion for JavaScript was born.

In 2019, I took the first role offered to me at a boutique marketing firm in Midtown Manhattan where I built custom WordPress themes.

In 2020, I was hired at another marketing firm to maintain dozens of hardcoded PHP sites and dozens more that used DatoCMS.

In 2021, I was given the opportunity to hone my ReactJS skills by building a greenfield project for TimeTap.

Since then, I've repositioned myself as a Growth Engineer where I focus on helping my employer and other small business owners increase their conversion rate. I use data as well as my own understand of funnels to increase sales and grow the bottom line.

Achievements

Top 100 Blockchain Influencer

Upfolio recognized me in 2018 for co-hosting the Crypto101 Podcast and for Decryptionary.

Successful Medium.com Author

Articles are top-ranking items in Google's search results with hundreds of daily views.

Co-authored Johnny's Guide to Cryptocurrency

Contributed to the story and defined/illustrated all of the terms.

Contact Me

TimeTap Blog

  • Built a new front-end using React components built in the NextJS framework.
  • Styled Components (CSS in JS) for styling
  • Data was supplied by Sanity CMS using GROQ.
  • Established new testing practices using Storybook and handled data migration over NodeJS.
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Vasper Systems

  • Custom WordPress theme based on XD files.
  • CSS Grid and Flexbox implementation across the site.
  • Custom Slick Slider JS library for added functionality.
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Victory Martial Arts

  • Custom WordPress theme based on XD files.
  • Most text and images across the site are editable in WordPress CMS.
  • Reverse-engineered existing online architecture and rebuilt it using modular components.
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PowerPlay

  • Extra large, custom WordPress theme based on Sketch and XD files.
  • Custom events template for yearly Gala complete with fully CMSed components only visible if provided
  • Lity Lightbox and Slick Slider JS libraries for added functionality.
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Courtyard Farm

  • Developed a custom WordPress theme based on Sketch files.
  • CMSed all major text and images for easy editing.
  • Responsive, mobile-friendly design.
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Alvarez & Marsal Property Investments

  • Hardcoded portfolio template for real estate holding company.
  • Template is designed so elements only take up space if content is provided in WordPress CMS.
  • 6 micro-sites for each property designed in WordPress.
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Decryptionary

  • Constructed using Wordpress Divi.
  • The first Bitcoin and blockchain dictionary.
  • Contains hundreds and hundreds of entries.
  • Frequently mentioned by social media influencers.
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SignUpSaver

  • My first Chrome extension
  • An unofficial tool to help customers of SignUpGenius save every important Sign Up for easy access.
  • Uses the Chrome Bookmarks API to save data rather than localStorage for persistent state.
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